Wine marketers in the war room

When a strategy goes wrong

The clever folks at Red to Brown Wine Review neatly sum up the terrifying influence of legendary wine critic Robert Parker in this short “art film.” There are some naughty words here, but they won’t shock anyone who’s been on the “front lines” of a wine marketing campaign.


Posted in Brand management, General. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

Post a Comment

Your email is never published nor shared. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>