A wine tale that opens up the sluices A new documentary tells the compelling story of how Wine Australia captured its enviably large slice of the global marketplace. Written and directed by Stephen Oliver, the doco revisits a story told by Phil Reedman in his first guest blog post on Vino Vitis: “Export – it [...]
Guest blogger Phil Reedman MW on building the Marlborough brand At this year’s Romeo Bragato Conference in Blenheim, Phil Reedman and Brian Bicknell (Mahi) presented a thought-provoking workshop and tasting on South American wines, alerting attendees to the potential impact that exports from this region may soon have on overseas sales of Marlborough Sauvignon [...]
Key destinations for a marketing recce while you’re in Old Blighty Talking to Phil Reedman MW last week, and he reminded me that the annual London New Zealand Trade Tasting is just around the corner (Tuesday, 24 January, at Lord’s Cricket Ground, to be exact). With more than 600 wines on 60 tables, the event [...]
The Slim Dusty school of marketing Cracking an export market has never been easy, as guest blogger Phil Reedman MW eloquently pointed out in last week’s post. It involves shoe leather, flesh pressing and (at least) an annual sales trip. But Australia – and New Zealand in turn – achieved incredible success in their early [...]
Guest blogger Phil Reedman MW presents a call to arms Please welcome Phil Reedman MW as my inaugural guest blogger at Vino Vitis. Phil has spent more than 25 years working in the wine industry, including nine years as Senior Wine Product Development Manager for UK retailer Tesco, covering Australia, New Zealand, the United States [...]
Welcome to Vino Vitis and a fresh discussion about marketing New Zealand wine in the digital age. (Hint: it's all about authenticity.)
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