Category Archives: General


Welcome to Vino Vitis, my blog. Although this page is new, the blog is not. From 2010 to 2013, I wrote the posts you’ll find here – most of them devoted to wine-related marketing and communications. You can dig deeper to view the content, although not all of the links and videos will still be in [...]

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A glass of spring

Dare I whisper that Spring is in the air? The signs are everywhere: magnolias in full bloom, with ornamental plums and cherries hurrying to catch up. A change in the light that makes one take a second look at familiar objects – because suddenly everything looks new (or tired or somehow different). I’m feeling renewed [...]

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Down the rabbit-hole

Oh dear! Oh dear! I shall be late! Like Alice and the White Rabbit, I am about to enter Wonderland. In this instance, I’m afraid, it’s a “wonderland of work” – a very pressing project that will keep me (pre)occupied in the weeks to come. Since I can think of little else, I must beg [...]

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  It has been many months since my last post – perhaps the most serious crime that can be committed by a blogger. I have written s0 many times about the cardinal importance of frequency for websites that I have little to offer in my own defence. Let me just say that, unlike Marie Antoinette, [...]

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Wine makes us happy

Happy New Year one and all! The headline for today’s post may be “a truth universally acknowledged,” and yet, for those of us who work in the wine industry, one that is sometimes overlooked. I thought I would kick off the New Year with a lovely photographic reminder of wine’s ability to cheer us up [...]

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Have yourself a merry little Christmas

Happy holidays! Like many freelancers, I find the week before Christmas to be one of the busiest of the year – the silly season finds me silly with commitments! That’s partly why I’m signing off now for the holidays, but I did want to leave you, my faithful readers, with a little treat – along [...]

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Love of the game

Backing black New Zealand’s passion for rugby knows no bounds as the clock ticks down to this weekend’s final match between the All Blacks and Les Bleus. Along with the rest of the nation, I’m “backing black” for the 2011 Rugby World Cup. In the meantime, however, here’s a lovely tribute to that manliest of [...]

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Wine marketers in the war room

When a strategy goes wrong The clever folks at Red to Brown Wine Review neatly sum up the terrifying influence of legendary wine critic Robert Parker in this short “art film.” There are some naughty words here, but they won’t shock anyone who’s been on the “front lines” of a wine marketing campaign.  

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Consider the alternatives

New varieties in focus, this week and beyond One of the forums at this week’s Romeo Bragato Conference in Auckland explores new white varieties and wine styles within the New Zealand context. With Dr John Forrest (Forrest Estate), Simon Nunns (Coopers Creek), and Warren Gibson (Trinity Hill) lined up as panelists, the session promises an [...]

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A blogroll for New Zealand wineries

The Vino Vitis blogroll is dedicated to New Zealand winery blogs, so please let me know if you have one. Minor caveat, though – it has to be current. To give you a running start, let’s say at least one entry in the past month.    

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