Category Archives: iPad

Must have iPad

A new presentation tool for wineries Just in case the previous post didn’t hammer home this point, my mission today is to persuade you that iPads will transform many areas of wine marketing, including your presentations. Even the design is reminiscent of the beautiful leather portfolios of days gone by – sleek, light, and luxe. [...]

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Not so Flash

Websites hurry to catch up with the iPad Most of us have visited a winery website that unfolds like an animated fairytale. We wait as the landing page tells us it’s “loading,” then a soundtrack begins to swell, and an invisible guide takes us on a magical mystery tour. The eye candy is everywhere. The [...]

Posted in Brand management, iPad, Websites  / 1 Comment