Category Archives: Sales

By any other name … please!

Waikikamukau Mtsvane anyone? Andrew Jefford’s blog in this week’s Decanter describes little-known grape varieties that, from a marketing perspective, are “hamstrung by nomenclature.” His list includes Hungary’s Cserszegi Fűszeres, Királyeányka or Zalagyöngye, Romania’s Fetească Regală or Zghihară de Huşi, Portugal’s Donzelinho or Fernão Pires, Greece’s Xynomavro or Agiorgitiko, Catalonia’s Xarello, Italy’s Sciascinoso and Georgia’s Mtsvane [...]

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Chateau Chunder

A wine tale that opens up the sluices A new documentary tells the compelling story of how Wine Australia captured its enviably large slice of the global marketplace. Written and directed by Stephen Oliver, the doco revisits a story told by Phil Reedman in his first guest blog post on Vino Vitis: “Export – it [...]

Posted in Export, Sales  / 2 Comments

Creating wine legends

The Slim Dusty school of marketing Cracking an export market has never been easy, as guest blogger Phil Reedman MW eloquently pointed out in last week’s post. It involves shoe leather, flesh pressing and (at least) an annual sales trip. But Australia – and New Zealand in turn – achieved incredible success in their early [...]

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Export – it ain’t easy

Guest blogger Phil Reedman MW presents a call to arms Please welcome Phil Reedman MW as my inaugural guest blogger at Vino Vitis. Phil has spent more than 25 years working in the wine industry, including nine years as Senior Wine Product Development Manager for UK retailer Tesco, covering Australia, New Zealand, the United States [...]

Posted in Export, Sales  / 5 Comments