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	<title>Vino Vitis</title>
	<link>http://www.vinovitis.co.nz</link>
	<description>Marketing nous for New Zealand wine by Ruby Andrew</description>
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		<title>A glass of spring</title>
		<description><![CDATA[Dare I whisper that Spring is in the air? The signs are everywhere: magnolias in full bloom, with ornamental plums and cherries hurrying to catch up. A change in the light that makes one take a second look at familiar objects – because suddenly everything looks new (or tired or somehow different). I’m feeling renewed [...]]]></description>
		<link>http://www.vinovitis.co.nz/2013/08/12/a-glass-of-spring/</link>
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		<title>Down the rabbit-hole</title>
		<description><![CDATA[Oh dear! Oh dear! I shall be late! Like Alice and the White Rabbit, I am about to enter Wonderland. In this instance, I&#8217;m afraid, it&#8217;s a &#8220;wonderland of work&#8221; &#8211; a very pressing project that will keep me (pre)occupied in the weeks to come. Since I can think of little else, I must beg [...]]]></description>
		<link>http://www.vinovitis.co.nz/2013/03/24/down-the-rabbit-hole/</link>
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		<title>Authenticity &amp; wine</title>
		<description><![CDATA[Avoiding the &#8220;counterfeit brand story&#8221; In a recent article for The New Zealand Herald, &#8220;Passion for Pinot,&#8221; Jo Burzynska writes, &#8220;When I hear the word &#8216;authentic&#8217; applied to any product, I am immediately suspicious.&#8221; I agree wholeheartedly, but perhaps I should explain myself a little since the tag line for my blog reads, in part, [...]]]></description>
		<link>http://www.vinovitis.co.nz/2013/03/05/authenticity-wine/</link>
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		<title>Perfect online photos</title>
		<description><![CDATA[Would you like size with that? A very handy infographic today, created by LunaMetrics, that provides an invaluable tool for those of us who start Googling &#8220;photo size for &#8230;.&#8221; while we&#8217;re right in the middle of creating online content. Bookmark it now &#8211; LunaMetrics will be updating the cheat sheet as social media sites [...]]]></description>
		<link>http://www.vinovitis.co.nz/2013/02/20/perfect-online-photos/</link>
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		<title>New Zealand Pinot Noir</title>
		<description><![CDATA[Send in the clones? Ever since Matt Kramer (contributing editor to Wine Spectator) offered his keynote speech at the Pinot Noir 2013 conference in Wellington last month, wine writers have been debating the roles that clonal selection, planting and viticultural management play in the making of outstanding Pinot Noir wines. I have been following with [...]]]></description>
		<link>http://www.vinovitis.co.nz/2013/02/11/new-zealand-pinot-noir/</link>
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		<title>All wrapped up</title>
		<description><![CDATA[Packaging perfection Who doesn’t enjoy receiving a gift – especially one that is beautifully wrapped? Stranger &#38; Stranger, a packaging design and branding company that specialises in the drinks business, understands the psychology behind our enjoyment better than most. In recent years, the firm has created sinfully gorgeous packaging for a number of wine companies [...]]]></description>
		<link>http://www.vinovitis.co.nz/2013/01/24/all-wrapped-up/</link>
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		<title>Ring in the new year!</title>
		<description><![CDATA[Inspirational Malbec A nice surprise was waiting for me in The New Zealand Herald today, with an article on the &#8220;Meet the Makers&#8221; vineyard tour that served as a prelude to last year&#8217;s Wine &#38; Food Festival in Gisborne. Justine Tyerman describes meeting the colourful personalities behind the Spade Oak, TW and StoneBridge wine brands, [...]]]></description>
		<link>http://www.vinovitis.co.nz/2013/01/04/ring-in-the-new-year/</link>
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		<title>By any other name … please!</title>
		<description><![CDATA[Waikikamukau Mtsvane anyone? Andrew Jefford’s blog in this week’s Decanter describes little-known grape varieties that, from a marketing perspective, are “hamstrung by nomenclature.” His list includes Hungary’s Cserszegi Fűszeres, Királyeányka or Zalagyöngye, Romania’s Fetească Regală or Zghihară de Huşi, Portugal’s Donzelinho or Fernão Pires, Greece’s Xynomavro or Agiorgitiko, Catalonia’s Xarello, Italy’s Sciascinoso and Georgia’s Mtsvane [...]]]></description>
		<link>http://www.vinovitis.co.nz/2012/12/07/by-any-other-name-%e2%80%a6-please/</link>
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		<title>Chateau Chunder</title>
		<description><![CDATA[A wine tale that opens up the sluices A new documentary tells the compelling story of how Wine Australia captured its enviably large slice of the global marketplace. Written and directed by Stephen Oliver, the doco revisits a story told by Phil Reedman in his first guest blog post on Vino Vitis: “Export – it [...]]]></description>
		<link>http://www.vinovitis.co.nz/2012/11/29/chateau-chunder/</link>
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		<title>Eight out of ten cats&#8230;</title>
		<description><![CDATA[Guest blogger Phil Reedman MW on building the Marlborough brand &#160; At this year&#8217;s Romeo Bragato Conference in Blenheim, Phil Reedman and Brian Bicknell (Mahi) presented a thought-provoking workshop and tasting on South American wines, alerting attendees to the potential impact that exports from this region may soon have on overseas sales of Marlborough Sauvignon [...]]]></description>
		<link>http://www.vinovitis.co.nz/2012/10/01/eight-out-of-ten-cats/</link>
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